Database.use.hdl: https://cris.mruni.eu/cris/handle/007/20617
Now showing 1 - 10 of 16
  • Publication
    The interplay of religious symbols and cultural values theory in advertising
    [Religinių simbolių ir kultūros vertybių sąveika reklamoje]
    research article;
    Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universitetas, 2019, t. 81., p. 119-137
    The purpose of this paper is to analyse symbolic advertising and its effect on cultural values in consumer society. A conceptual framework is grounded in the scientific literature analysis on Christian religious symbols in advertising along with a critical view of its impact on consumers’ cultural values. There is a lack of empirical studies regarding consumers’ approaches towards religious symbols in advertising and their impact on consumption in different cultural values. In this article, we are trying to seek an alternative approach to advertising, social, and cultural trends in society.
      6  3
  • research article;
    WSEAS Transactions on business and economics. Athens : WSEAS Press, 2015, vol. 12., p. 48-54
    The scientific literature emphasizes that FDI can cause not only economic growth, but also economic suppression. This article is aimed at the research of the impact of FDI on Lithuanian economics by analysing the changes of three main macroeconomic indicators – GDP, unemployment rate and export. The methods of the research include systematic analysis of the scientific literature, statistical data analysis and correlation regression analysis. The results of the research have revealed that, in Lithuanian case, there exists strong correlation between FDI and GDP as well as between FDI and export. The correlation between FDI and unemployment rate is very weak, although there is a tendency that increasing income from FDI contributes to unemployment rate decrease since FDI determines creation of work places and development of industrial processes.
  • research article
    Socialinės technologijos : mokslo darbai = Social technologies : research papers. Vilnius : Mykolo Romerio universitetas, 2015, t. 5, Nr. 1., p. 32-43
    This article aims to determine and analyse the main approaches of evaluation of cluster or group performance under information asymmetry within cluster. It is assumed that one of the most relevant causes of information asymmetry inside the business clusters are the different interests of its stakeholders and their willingness to dominate. This paper contributes to the further analysis, development and generalisation of evaluation approach of cluster performance and of the impact of information asymmetry on the activities of business clusters. Purpose – is to investigate the impact of information asymmetry on the evaluation on performance of business clusters and the methods and approaches of evaluation of performance with regard to information asymmetry. Design/methodology/approach – general overview of research papers presenting concepts and methodologies of evaluation of performance with regard to information asymmetry. Findings – information asymmetry has a significant impact on the performance of business clusters, and can be the decisive factor in the viability of a cluster. The members of cluster can be seem as subjects willing to dominate in cluster and to gain a relatively more portion of profit of clusters, some conflicts of interests can appear. However, there is no universal approach for evaluation of the impact of information asymmetry on cluster or group efficiency. This paper aims to highlight the main types of information asymmetry and respective approaches of evaluation analysed by the researchers. Research limitations/implications – the complexity and nature of information that can be used in the process of creation of innovation. The strong assumptions on information asymmetry from one side and the lack of advanced investigation focussed on the evaluation of business clusters performance efficiency under information asymmetry from other side are the most relevant limitations of research. Therefore the conclusions are focussed only on the conceptual level and analysis of possible further steps in creation of respective methods or models. Practical implications – information asymmetry has a significant impact on the activities and performance of business clusters, and can be the decisive factor for a viability of a cluster and creation of innovations. This study will contribute to the further development and generalisation of evaluation approach of cluster performance and of the impact of information asymmetry on the activities of business clusters. Originality/Value – This case in terms of business cluster performance and creation of innovations is not exhaustively analysed by other researchers. This paper is one of the first attempts to describe and make an assessment of the evaluation of clusters with financial contagion in the Baltic States. The findings of this article should ground the further steps of the creation of evaluation of performance efficiency under information asymmetry.
  • research article;
    WSEAS Transactions on business and economics. Athens : WSEAS Press, 2015, vol. 12., p. 124-130
    The article is aimed at the analysis of the main differences between the institutional factors of selfemployment in Lithuania and Latvia. In order to fulfil the raised aim, the first section has been designed for the analysis of the experience of entrepreneurship promotion from governmental positions in different geographical areas (Europe and the USA). The second section introduces the methodology of the empirical research and the course of the expert evaluation. 5 experts from Latvia and 9 experts from Lithuania were involved in the research. The results of the empirical research propose the following conclusions: the number of the selfemployed in Latvia could be increased by focusing on the financial measures of self-employment while in Lithuania it could be increased by focusing on tax incentives; the opportunity to receive a preferential credit is an influential factor of self-employment promotion in both Latvia and Lithuania; business expansion while becoming an employer could be promoted by facilitation of tax administration, less intensive regulation of the labour market and financial support provided for small and medium business.
  • research article
    Socialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(1)., p. 139-150
    The findings of this article should ground the macro-prudential policy in the small countries of supervising institutions focussing on the external factors. Practical implications – identification of the channels of external and internal negative shocks to the banking sector of the Baltic States; useful not only for the banking executives providing business trends and officers of supervising institutions that should use not only Basel III requirements, identifying potential sources of risk in the near future, but for the rest part of the society, both ordinary citizens and entrepreneurs having current accounts and deposits in banks. Originality/Value – modelling of systemic risk and analysis of instability causes of the banking sector by applying reliable quantitative methods in Lithuania is insufficiently developed and is impossible without knowing the mechanisms of transitions of external and internal shocks on banking sector. Researchers have provided an exhaustive analysis of contagion and channels of contagion in global extent or in another cases and regions. The banking sectors of the Baltic States are essentially controlled by the same foreign banking groups and the liquidity problems faced by international financial groups could therefore spill over into the other banks in the Baltic States. This case is not exhaustively analysed by other researchers. This paper is one of the first attempts to describe and make a quantitative assessment of the financial contagion in the Baltic States. Large dependence of the banking institutions in the Baltic States on their investors means not only the simple attraction of capital flow but additional risk that can arise due to the lack of liquidity or panics of patronising financial institutions. The findings of this article should ground macro-prudential policy focussing on the external factors.
  • Publication
    Klasterių veikla Lietuvoje: iššūkiai ir galimybių paieška
    [Cluster activity in Lithuania: challenges and search for opportunities]
    research article; ;
    Socialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(1)., p. 192-204
    Tikslas – analizuoti ir apibendrinti inovatyvių verslo įmonių klasterių veiklos Lietuvoje problemas bei pateikti siūlymus, kaip būtų galima tobulinti situaciją, ir nustatyti pagrindinius jų veiklos rizikos šaltinius. Metodologija – bendroji mokslinės literatūros apžvalga, kurioje pateikiamos verslo klasterių veiklos efektyvumo ir veiksnių, darančių neigiamą įtaką jų veiklai, analizės metodikos, atvejo analizė. Rezultatai – nustatyta verslo klasterių rizikos struktūra, problemos Lietuvoje ir tobulintini dalykai. Tyrimo ribotumas – tyrimo ribotumą lemia kiekybinių duomenų trūkumas ir informacijos konfidencialumas. Dėl šios priežasties kyla sunkumų sukurti adekvačius dinaminius veiklos efektyvumo vertinimo modelius. Praktinė reikšmė – inovacijų plėtra ir viešojoje erdvėje, ir siauresnėje akademinėje erdvėje pateikiama gana vienpusiškai, kaip pažangos rodiklis, tačiau Lietuvoje mažai diskusijų, ar klasteris tikrai yra optimali forma siekiant sukurti sąlygas verslo inovacijoms. Taip pat iki šiol nepakankamai analizuota rizika, susijusi su inovacijų kūrimu ir klasterizacija, nors tai yra vienas pagrindinių rizikos kapitalo fondų finansavimo objektas. Šiuo straipsniu siekiama nustatyti verslo klasteriams būdingas rizikos savybes ir struktūrą. Originalumas / vertingumas – išskiriamos pagrindinės klasterių veiklos Lietuvoje efektyvumo ir rizikos vertinimo problemos, apibrėžiama klasterių veiklos rizikos struktūra.
  • Publication
    Socialinių reiškinių vertinimo indeksų sudarymo ypatumų ir problemų apžvalga
    [Overview of features and issues in designing evaluation indices for social phenomena]
    research article; ;
    Valentinaitė, Aistė
    Socialinės technologijos = Social technologies. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(2)., p. 401-413
    Tikslas – išanalizuoti sudėtinių indeksų sudarymą (konstravimą) bei socialinių reiškinių vertinimą sudėtiniais indeksais, pagrįstais rodikliais (indikatoriais) ir jų savybėmis. Norint pasiekti šį tikslą, keliami šie uždaviniai: indikatorių konstravimo pagrindų ir jų galimų taikymų apžvalga, vertinimo sistemų pranašumų ir trūkumų klasifikacija, atskirų sudėtinių indeksų, taikomų socialiniams reiškiniams vertinti, lyginamoji analizė; duomenų struktūros ir duomenų kokybės įtaka sudėtinių indeksų, taikomų socialiniuose technologijose, suderinamumui aptarimas. Metodologija – taikomi mokslinės literatūros analizės ir atskirų atvejų kokybinės turinio analizės metodai. Rezultatai – šiame darbe apžvelgti ypatumai ir problemos, su kuriomis susiduriama konstruojant socialinių reiškinių vertinimo indeksus. Klasifikuojamos pagrindinės problemos, susijusios su sudėtinių indeksų, taikomų vertinant socialinius reiškinius, konstravimu. Be to, šiame darbe analizuota, kokią įtaką nekorektiški duomenys ir duomenų struktūra daro sudėtinio indekso konstravimui.
  • Publication
    Kūrybiškumo skatinimas per žaidybinimą pagal žaidėjų tipus
    [Gamification in fostering creativity: player type aproach]
    research article
    Socialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(2)., p. 385-400
    Tikslas – išnagrinėti žaidybinimo taikymo teorines prielaidas skatinant individualų bei kolektyvinį kūrybiškumą atsižvelgiant į žaidėjų tipus. Metodologija – remiantis literatūros lyginamąja analize nagrinėjami autorių darbai, atskleidžiantys žaidybinimą kaip metodą, bei kūrybiškumą, kaip fenomeną. Lyginamosios analizės tikslas – atrasti žaidybinimo taikymo prielaidas įvairaus kūrybiškumo formų skatinimui bei išnagrinėti žaidėjų tipologijas, pritaikant joms žaidimų mechanikos elementus. Rezultatai – straipsnyje pateikiamos žaidybinimo taikymo prielaidos, nagrinėjamas sąryšis tarp įsitraukimo, panirimo ir tėkmės būsenų. Aiškinamas tėkmės būsenos vaidmuo plečiant ekspertinių žinių bazę, nagrinėjamos žaidėjų tipologijos, pagal kurias aprašoma žingsnių seka, nurodanti žaidybinimo mechanikos elementų taikymo gaires kūrybiniame procese. Pateikiamos rekomendacijos tolesniems moksliniams tyrimams. Tyrimo ribotumas – nėra empirinių tyrimų, patvirtinančių tėkmės būsenos sąryšį su padidintu kūrybiniu produktyvumu. Ne visos žaidėjų skirstymo tipologijos grįstos empiriniais faktais. Praktinė reikšmė – žaidybinimo praktinis taikymas skatinant kūrybiškumą leistų padidinti nestandartinių problemų sprendimo potencialą taikant išorinius sužadinimo veiksnius, dėl kurių daugiau laiko praleidžiama atliekant kūrybines užduotis. Taikant žaidimo mechanikos elementus priklausomai nuo asmenybės / žaidėjo tipo galima padidinti jo motyvaciją užsiimti kūrybine veikla.
      3  1
  • Publication
    The evaluation of innovation in the IT service sector: methodological and empirical aspects
    [Inovacijų vertinimo paslaugų sektoriuje metodologiniai ir empiriniai aspektai]
    research article;
    Socialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2013, [Nr.] 3(1)., p. 208-220
    Research limitations/implications — For more comprehensive understanding of innovation in service sector, especially in IT services, the theory of service innovation is necessary. Deeper understanding and perspectives on how innovation benefits the information technology sector should be revealed in further researches and the multi-country analysis is needed. Practical implications — The finding of the paper can be used to improve the development of innovation in information technology service companies and create a model for more exhaustive multi-country empirical researches. Originality/value — The impact of innovation and its development in information technology service sector has not been analyzed thoroughly in previous researches.
      1
  • conference paper;
    1st Eurasian multidisciplinary forum, EMF 2013, Tbilisi, Georgia, October 24-26, 2013 : Proceedings, vol. 1 / European Scientific Institute. Kocani : European Scientific Institute, 2013. ISBN 9786084642107., p. 32-36
    This paper studies the scientific approaches of customer satisfaction and determinants influencing an overall customer satisfaction. Analyzing the concepts of satisfaction, it was found that the greatest impact on customer satisfaction with commercial banks has the service quality. Also the elements influencing the service quality were identified and investigated. These elements were as follows: understanding the business environment, commuting, flexibility, communication skills, interest in small and medium-sized businesses, speed of decision-making, responding to customer needs, awareness, level of expertise, reliability. After statistical investigation it was found that only understanding the business environment, flexibility, communication skills and level of expertise are statistically significant elements. As a consequence, the regression model of small and medium-sized companies’ satisfaction with commercial banks’ services’ quality was established.