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The interplay of religious symbols and cultural values theory in advertisingPublication[Religinių simbolių ir kultūros vertybių sąveika reklamoje]The purpose of this paper is to analyse symbolic advertising and its effect on cultural values in consumer society. A conceptual framework is grounded in the scientific literature analysis on Christian religious symbols in advertising along with a critical view of its impact on consumers’ cultural values. There is a lack of empirical studies regarding consumers’ approaches towards religious symbols in advertising and their impact on consumption in different cultural values. In this article, we are trying to seek an alternative approach to advertising, social, and cultural trends in society. 6 3 Business, government, society and science interest in co-production by relative evaluation using google trendsPublication[Suinteresuotumas koprodukcija verslo, viešojo valdymo ir mokslo sektoriuose bei visuomenėje: santykinis vertinimas asitelkus „google trend“]The article provides the theoretical analysis of co-production phenomenon. The interests in co-production and related concepts are examined applying the methods of Google Trends statistical analysis and information visualization. The activity of business, government, society and research sectors during the last five years are compared, the trends of interest change and the balance of inter-sectoral interest in co-production is assessed. The relative evaluation of interest in co-production indicates that the situation in different sectors is not the same – the asymmetry in interest in co-production prevails. The article concludes that cooperation between public sector organizations with private sector organizations and society in providing public service as well as cooperation between scientific research, methods and technologies is developed at a different rate thus hindering breakthrough on a larger scale. 4 Role of capacity in understanding organizational change in National Sports FederationsPublication[Organizacinių pajėgumų vaidmuo tiriant organizacinį pokytį Lietuvos sporto federacijose]The aim of this paper is to present an overview of selected organizational theories pertaining to the process of organizational change. The emphasis is made on organizational capacity outlining its relevance in the context of understanding the changes taking place within the National Sports Federations. 1
- Purpose – The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through analysis of such advantages as security, fast delivery, comparable price, convenience, cheaper prices and a wider choice. At the same time, the research project reveals the factors that are discouraging for consumers and the benefits received by buyers making purchases online. Specifically, the research explores how online shopping can be affected by such factors as age, gender or occupation. Design/methodology/approach – The factors that affect the consumer online shopping have been disclosed through quantitative research by analysing data collected via a web‐based questionnaire survey. The sample consisted of 183 Lithuanian consumers who were purchasing online. Findings –The empirical findings of this study indicate that the main factors influencing consumers to shop online are convenience, simplicity and better price. Analysis of socio-demographical characteristics such as gender has shown that men shop more often online because of the lower price. Respondents of the 25–35 year age group more often choose shopping online for such reasons as lack of time and a wide range of products. The most beneficial factor of shopping online was identified as a possibility to compare prices and buy at a lower price. Research limitations/implications – This study was done regarding only general conditions and the findings may not necessarily be applicable to a particular e-business. Therefore, in the future it would be highly encouraged to examine consumers’ attitudes towards specialized online shopping websites to look for differences by kind of products or services. Practical implications – Attributes identified by this study could help e-business developers to forme their marketing strategy, identify and remove the main obstacles to creating a highly convenient online shopping service to customers. Online stores can devote valuable corporate resources to better mapping of the online consumers’ behaviour, future technologies and developments. Originality/Value – This paper may be valuable for online retailers, as it will help them to attract consumers and enable to better form their e-marketing strategies allowing to understand the consumers’ changing needs and lifestyles as well as to to attract them with regard to their online shopping experience.
39 The Impact of FDI on Lithuanian economicsPublicationThe scientific literature emphasizes that FDI can cause not only economic growth, but also economic suppression. This article is aimed at the research of the impact of FDI on Lithuanian economics by analysing the changes of three main macroeconomic indicators – GDP, unemployment rate and export. The methods of the research include systematic analysis of the scientific literature, statistical data analysis and correlation regression analysis. The results of the research have revealed that, in Lithuanian case, there exists strong correlation between FDI and GDP as well as between FDI and export. The correlation between FDI and unemployment rate is very weak, although there is a tendency that increasing income from FDI contributes to unemployment rate decrease since FDI determines creation of work places and development of industrial processes.
- research articleSocialinės technologijos : mokslo darbai = Social technologies : research papers. Vilnius : Mykolo Romerio universitetas, 2015, t. 5, Nr. 1., p. 32-43This article aims to determine and analyse the main approaches of evaluation of cluster or group performance under information asymmetry within cluster. It is assumed that one of the most relevant causes of information asymmetry inside the business clusters are the different interests of its stakeholders and their willingness to dominate. This paper contributes to the further analysis, development and generalisation of evaluation approach of cluster performance and of the impact of information asymmetry on the activities of business clusters. Purpose – is to investigate the impact of information asymmetry on the evaluation on performance of business clusters and the methods and approaches of evaluation of performance with regard to information asymmetry. Design/methodology/approach – general overview of research papers presenting concepts and methodologies of evaluation of performance with regard to information asymmetry. Findings – information asymmetry has a significant impact on the performance of business clusters, and can be the decisive factor in the viability of a cluster. The members of cluster can be seem as subjects willing to dominate in cluster and to gain a relatively more portion of profit of clusters, some conflicts of interests can appear. However, there is no universal approach for evaluation of the impact of information asymmetry on cluster or group efficiency. This paper aims to highlight the main types of information asymmetry and respective approaches of evaluation analysed by the researchers. Research limitations/implications – the complexity and nature of information that can be used in the process of creation of innovation. The strong assumptions on information asymmetry from one side and the lack of advanced investigation focussed on the evaluation of business clusters performance efficiency under information asymmetry from other side are the most relevant limitations of research. Therefore the conclusions are focussed only on the conceptual level and analysis of possible further steps in creation of respective methods or models. Practical implications – information asymmetry has a significant impact on the activities and performance of business clusters, and can be the decisive factor for a viability of a cluster and creation of innovations. This study will contribute to the further development and generalisation of evaluation approach of cluster performance and of the impact of information asymmetry on the activities of business clusters. Originality/Value – This case in terms of business cluster performance and creation of innovations is not exhaustively analysed by other researchers. This paper is one of the first attempts to describe and make an assessment of the evaluation of clusters with financial contagion in the Baltic States. The findings of this article should ground the further steps of the creation of evaluation of performance efficiency under information asymmetry.
Evaluation of institutional factors of self-employment: comparative analysis of Lithuania and LatviaPublicationThe article is aimed at the analysis of the main differences between the institutional factors of selfemployment in Lithuania and Latvia. In order to fulfil the raised aim, the first section has been designed for the analysis of the experience of entrepreneurship promotion from governmental positions in different geographical areas (Europe and the USA). The second section introduces the methodology of the empirical research and the course of the expert evaluation. 5 experts from Latvia and 9 experts from Lithuania were involved in the research. The results of the empirical research propose the following conclusions: the number of the selfemployed in Latvia could be increased by focusing on the financial measures of self-employment while in Lithuania it could be increased by focusing on tax incentives; the opportunity to receive a preferential credit is an influential factor of self-employment promotion in both Latvia and Lithuania; business expansion while becoming an employer could be promoted by facilitation of tax administration, less intensive regulation of the labour market and financial support provided for small and medium business.
- research articleSocialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(1)., p. 139-150The findings of this article should ground the macro-prudential policy in the small countries of supervising institutions focussing on the external factors. Practical implications – identification of the channels of external and internal negative shocks to the banking sector of the Baltic States; useful not only for the banking executives providing business trends and officers of supervising institutions that should use not only Basel III requirements, identifying potential sources of risk in the near future, but for the rest part of the society, both ordinary citizens and entrepreneurs having current accounts and deposits in banks. Originality/Value – modelling of systemic risk and analysis of instability causes of the banking sector by applying reliable quantitative methods in Lithuania is insufficiently developed and is impossible without knowing the mechanisms of transitions of external and internal shocks on banking sector. Researchers have provided an exhaustive analysis of contagion and channels of contagion in global extent or in another cases and regions. The banking sectors of the Baltic States are essentially controlled by the same foreign banking groups and the liquidity problems faced by international financial groups could therefore spill over into the other banks in the Baltic States. This case is not exhaustively analysed by other researchers. This paper is one of the first attempts to describe and make a quantitative assessment of the financial contagion in the Baltic States. Large dependence of the banking institutions in the Baltic States on their investors means not only the simple attraction of capital flow but additional risk that can arise due to the lack of liquidity or panics of patronising financial institutions. The findings of this article should ground macro-prudential policy focussing on the external factors.
Klasterių veikla Lietuvoje: iššūkiai ir galimybių paieškaPublication[Cluster activity in Lithuania: challenges and search for opportunities]Tikslas – analizuoti ir apibendrinti inovatyvių verslo įmonių klasterių veiklos Lietuvoje problemas bei pateikti siūlymus, kaip būtų galima tobulinti situaciją, ir nustatyti pagrindinius jų veiklos rizikos šaltinius. Metodologija – bendroji mokslinės literatūros apžvalga, kurioje pateikiamos verslo klasterių veiklos efektyvumo ir veiksnių, darančių neigiamą įtaką jų veiklai, analizės metodikos, atvejo analizė. Rezultatai – nustatyta verslo klasterių rizikos struktūra, problemos Lietuvoje ir tobulintini dalykai. Tyrimo ribotumas – tyrimo ribotumą lemia kiekybinių duomenų trūkumas ir informacijos konfidencialumas. Dėl šios priežasties kyla sunkumų sukurti adekvačius dinaminius veiklos efektyvumo vertinimo modelius. Praktinė reikšmė – inovacijų plėtra ir viešojoje erdvėje, ir siauresnėje akademinėje erdvėje pateikiama gana vienpusiškai, kaip pažangos rodiklis, tačiau Lietuvoje mažai diskusijų, ar klasteris tikrai yra optimali forma siekiant sukurti sąlygas verslo inovacijoms. Taip pat iki šiol nepakankamai analizuota rizika, susijusi su inovacijų kūrimu ir klasterizacija, nors tai yra vienas pagrindinių rizikos kapitalo fondų finansavimo objektas. Šiuo straipsniu siekiama nustatyti verslo klasteriams būdingas rizikos savybes ir struktūrą. Originalumas / vertingumas – išskiriamos pagrindinės klasterių veiklos Lietuvoje efektyvumo ir rizikos vertinimo problemos, apibrėžiama klasterių veiklos rizikos struktūra.
- research articleSocialinės technologijos : mokslo darbai = Social technologies : research papers [Elektroninis išteklius]. Vilnius : Mykolo Romerio universitetas, 2014, [Nr.] 4(1)., p. 168-178Research limitations – although the paper has successfully demonstrated that IoT provides vast amounts of data for people to process and create knowledge, this could be considered only as an initial phase in studying the field. IoT and its intelligent outcomes need more investigation in terms of real life case studies and industry reviews in order to create valid definitions, models and future guidelines. Practical implications – this study provides an exciting opportunity to advance our knowledge on Internet of Things and could be used as theoretical background for further analysis of emergence of collective intelligence in interactive networks of people and things. Value – to date there has been little research summarising scientific efforts in the field of IoT. This paper provides a general overview of the knowledge on IoT and could be used as guidelines for further research.