Positive initiatives for organizational change and transformation

On a bright sunny day of May 2 012 in Moscow City during a Management Development Program (MDP) on Business Ethics, Ms. Phalak heard a neivs over the lunch, on a local channel about a Lithuanian garment company. The post lunch session was on differences between two business orientations - profit orientation and social orientation and the participant executives discussed what they watched on news channel -yes!-The Lelija's case. Mr. Audrey (Finance officer in one of the leading JSC in Moscou’) commented it represented: 'The ethical problems that are pre-supposed by labour and personnel relations'. Mr. Edward (another participant from personnel department of another company) argued that he had not heard any such news about Lelija since 2002 and he believed it was over. Media had exposed them again replied Ms.Leena (The public relation officer and the participant at MDP.) ’Most of my friends decided to protest on street and criticise them’, added another participant Ms. Olga, an economist and business advisor in a Lithuania based company. Lelija, a joint stock Lithuanian garment company with a track record of more than fifty years that is it isthere since soviet times. Lelija is one of the largest garment company in Lithuania employing up to 3000 people with about eighty four percent of its production exported to the West. Most of the Lithuanian companies business activities reflect the soviet approach to business and that of the capitalist system. As a matter of fact, this unique mode of business development determined by the historic situation of the country is also reflected in the activity of Lilija.