Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/39222

Application of qualitative analysis methods for market research

Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Author(s)
Burinskienė, Marija
Vilniaus Gedimino technikos universitetas
Rudzkienė, Vitalija
Mykolo Romerio universitetas / Mykolas Romeris University 
Title
Application of qualitative analysis methods for market research
Date Issued
2006
Extent
p. [1-6]
Is part of
4th international scientific conference Business and management' 2006: 14th international scientific conference Enterprice management: diagnosis, strategy, efficiency: conference proceedings: 5-6 October 2006, Vilnius, Lithuania [CD] / International North Germany Academy of Informatology, Vilnius Gediminas Technical University, National University of Ukraine Kyiv Politechnic Institute. Vilnius : Technika, 2006. ISBN 9955280336.
Field of Science
Keywords
Abstract
Application of marketing researches in business could be defined as the search for qualitative and quantitative information. Market researches are closely related to business strategy. Choice of alternatives is usually aided by experimental tests. The qualitative analysis consists of different methods intended for singling out. Logit regression may be used to analyse and forecast relations of the dependent dichotomic variable and independent variables measured at any scale. Above-given algorithms of the quality data analysis are illustrated by the case when the dependent variable is of dichotomic nature. Drafting general plans of Akmenė region a questionnaire survey of inhabitants of the region and towns was carried out. Application of quality analysis methods is a valuable measure enabling specialists and planners to apply the proposed solutions by taking account of their specific features and peculiarities.
Type of document
type::text::conference output::conference proceedings::conference paper
ISBN (of the container)
9955280336
eLABa
3740272
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Bibliographic Details
15
Affiliation(s)
Mykolo Romerio universitetas / Mykolas Romeris University