The managing the brand trusts in Lithuanian companies

The post-recession period leads to the changes in the market, where the consumers tend to be more critical to the companies and expressing their trust views towards brands of the companies. The brand trust research studies world-wide has showed that strongest position of trust has the technology sector, while the financial services experienced the dramatic decrease in the consumers trust in the past few years The business, which is lack of consumer confidence, forced to ask themselves the question – how to behave, that brand trust could be returned to the previous position. Therefore, aim of this article is to analyse the brand trust situation in Lithuania and to prepare the proposals how to manage the factors, influencing brand trust of Lithuanian companies.