Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/25404
Kaip įveikti sėkmės inerciją
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Author(s)
Title
Kaip įveikti sėkmės inerciją
Other Title
Overcoming the inertia of success
Publisher (trusted)
Šiaulių universitetas |
Date Issued
| Date |
|---|
2005 |
Extent
p. 272-277
Is part of
Ekonomika ir vadyba: aktualijos ir perspektyvos. Šiauliai : Šiaulių universiteto leidykla, 2005, Nr. 5.
Field of Science
Abstract (en)
How firms can overcome obstacles to strategic innovation and break the rules of the game in their industry is the main question in established companies. Strategic innovation is a fundamental reconceptualization of what the business is all about that, in turn, leads to a dramatically different way of playing the game in an existing business. Strategic innovation takes place when a company identifies gaps in industry positioning, goes after them, and gaps grow to become the new mass market. Established companies which want to strategically innovate must give time to question the way they do business, especially when they are successful.
Type of document
type::text::journal::journal article::research article
ISSN (of the container)
1648-9098
eLABa
2769976
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Lietuvių / Lithuanian (lt)
Bibliographic Details
3