Use this url to cite publication: https://hdl.handle.net/007/25516
Rinkodaros terminų vartosenos problemos
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Title
Rinkodaros terminų vartosenos problemos
Other Title
The problems of market terms usage
Publisher (trusted)
Mykolo Romerio universitetas |
Date Issued
2010
Extent
p. 184-190
Is part of
Specialybės kalba : sakinys ir tekstas : mokslinių straipsnių rinkinys / Mykolo Romerio universitetas. Humanitarinių mokslų institutas. Vilnius : Mykolo Romerio universiteto leidybos centras, 2010. ISBN 9789955192015.
Field of Science
Abstract
The usage of trading names and forms is a problematic issue Lithuania. The changes in marketing science and diversity of trading types conditioned a linguistic discussion about newly occurred loan words usage in Lithuanian language system. However, the linguists sometimes distort the meaning of the real marketing notion with a new suggested equivalent.
Type of document
type::text::journal::journal article::research article
ISBN (of the container)
9789955192015
eLABa
2921874
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Lietuvių / Lithuanian (lt)
Bibliographic Details
7