Particularities of internet marketing strategy formation

Internet technology advanced stage significantly ahead, the company thoroughness and develop their online marketing strategy. Corporate management is direct and electronic management strategy should be close relations. Internet advantages should lead to a major review of the e-commerce capabilities. One of the biggest advantages of the internet - a geographical indicator. Internet can help disseminate information about the sale of a product or service, find potential business partners, reduce costs associated with product promotion. Advertise on direct costs of mass media is expensive and has that kind of effect as before. Change and consumer psychology - people stopped buying newspaper for advertising purposes. The third advantage of the internet - an opportunity to compare goods or services. Before company decided how much attention and investment company for website development, it would be worthwhile to understand online marketing strategy development specifics and peculiarities. It depends on what our internet marketing strategy is what this strategy features. Thus, this article tries to uncover the online marketing strategy forming process, examine respondents opinion about online marketing strategy development particularities.