Model of brand building and enhancement by electronic marketing tools: practical implication

The model consists of six stages – (1) brand idea sources analysis and brand idea identification, (2) brand components selection, (3) factors influencing evaluation of brand in cyberspace, (4) electronic marketing tools selection, (5) brand experience creation, (6) brand review, development and enhancement. This constant brand adoption would create positive customers brand experience and enhance the value of brand. Research on the model of brand building and enhancement by electronic marketing tools implementation and possibilities have been conducted. Quantitative research method had been applied by questioning various electronic business and electronic marketing employers and employees. Results of the research define the practical implication of suggested model.