The use of social media in human resource management

Abstract

The use of social media in various areas of business and public administration creates new challenges and opportunities. Recently, more attention is given to the adaptation and use of social networking sites in human resource management. Thus the aim of this article is to reveal opportunities for the use of social media in human resource management. The article was designed in accordance with the methodological principles of qualitative research. The main method of the research presented in the article is meta-analysis of published results, which enabled defining the main opportunities for the use of social media in human resource management and identifying some potential threats. The article presents the findings of the research carried out from April to July 2018, which allow to state that the most widely-analysed areas of human resource management include recruitment, communication, and professional development. However, there is lack of more comprehensive and systematic approach to the analysis of opportunities for adaptation, socialisation, and cooperation. Scientific literature shows that the role of social media in all the distinguished dimensions is important; however, there is lack of research-based evidence.