Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/50169
Global Competitive Strategies of Transnational Companies
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Author(s)
| Author | Affiliation | |
|---|---|---|
Vilniaus verslo kolegija |
Title
Global Competitive Strategies of Transnational Companies
Publisher
Vilnius : VšĮ Vilniaus verslo kolegija
Date Issued
| Date | Issue |
|---|---|
2024 | 2 |
Extent
p. 3-10
Is part of
Applied Business: Issues & Solutions.
Research Area
Socialiniai mokslai / Social sciences (S)
Field of Science
Vadyba / Management (S003)
Abstract (en)
This paper discusses the global competitive strategies of transnational companies. The impact of globalization and uncertainty explored on the development strategy of business units. The division functions between the parent company and subsidiaries and branches are considered. The most valuable and successful strategies of transnational corporations are analysed. The use of different tools, methods, and tactics by transnational corporations is proposed. The application of a combined transnational strategy with specific characteristics is considered.
Media Type (COAR)
TextPeriodicalJournalContribution to journalJournal articleResearch article
ISSN (of the container)
2783-6967
eLABa
217932447
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Bibliographic Details
24
Date Reporting
2025