Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/16291
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Peculiarities of City Branding
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Type of publication (old)
P1e
Author(s)
Pilelienė, L. |
Title
Peculiarities of City Branding
Date Issued
| Date Issued |
|---|
2018 |
Is part of
International Security in the Frame of Modern Global Challenges: Collection of Scientific Works / Mykolas Romeris University, Kyiv National Economic University named after Vadym Hetman
Field of Science
Abstract
The article discloses main peculiarities of city branding. Considering city as an object of marketing, the main specifics of its branding are analyzed and presented in a context of place and country branding. The key differences between city and country branding are presented.
Type of document
type::text::journal::journal article::research article
ISBN
9789955199137
Language
Anglų / English (en)
Access Rights
Atviroji prieiga / Open Access
File(s)