Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/16291
Peculiarities of City Branding
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Author(s)
| Author |
|---|
Pilelienė, L. |
Title
Peculiarities of City Branding
Date Issued
| Date |
|---|
2018 |
Is part of
International Security in the Frame of Modern Global Challenges: Collection of Scientific Works / Mykolas Romeris University, Kyiv National Economic University named after Vadym Hetman
Research Area
Socialiniai mokslai / Social sciences (S)
Field of Science
Vadyba / Management (S003)
Abstract (en)
The article discloses main peculiarities of city branding. Considering city as an object of marketing, the main specifics of its branding are analyzed and presented in a context of place and country branding. The key differences between city and country branding are presented.
Media Type (COAR)
TextJournalJournal articleResearch article
ISBN
9789955199137
Language
Anglų / English (en)
Access Rights
Atviroji prieiga / Open Access
File(s)
Owning collection