Competences and professional profile in the coordination of privacy in creating audiovisual products: analysis of the Spanish university training offer

Abstract

In the constantly changing communications industry, driven by digitalization and contemporary social demands, new professional profiles are emerging, which require specialized skills and cross-disciplinary training. Intimacy coordination, born in response to the #MeToo movement in 2017, seeks to ensure physically and mentally safe working environments for performers and actors based on an ethical and consensual representation of intimacy in audiovisual fiction. This research aims to analyze the specialized training in intimacy coordination offered by Spanish universities. It intends to define this professional role, identify the degrees encompassing the required competencies, and propose recommendations for incorporating this labor opportunity into curricula. After a bibliographic review, a quantitative content analysis covers 97 university programs, including bachelor’s and master’s degrees in Audiovisual Communication and Gender Studies. The results reveal a lack of specific training in intimacy coordination. However, certain subjects are identified that address the topic and involve the areas of action in which privacy coordination is developed. The conclusion is that the academic offerings at Spanish universities still do not satisfactorily meet the sector’s needs. Researchers recommend a curricular update that includes the creative, technical, and ethical skills necessary for this emerging role.