Restructuring organization for performance and effectiveness

Abstract

The research revealed that the contribution of electronic communication to efficiency of employees’ activity and organisation success is diverse. Compared to technologized communication, the priority should be assigned to direct communication while striving for efficiency in organisation activity. It has to be noted, that technological channels limit communication possibilities to some extent, e.g., electronic communication is not favourable for development of informal contacts among employees and for strengthening of the sense of staff’s commitment as well as for making of important decisions in groups. It is important to perceive that electronic medium itself is not able to improve communication. Quality of electronic communication to biggest extent depends on personal motivation of contacting individuals and the real need to apply technologies. Pursuing efficiency in organisation activity, it is necessary to employ the widest possible range of communication channels and also to promote direct informal communication among employees.