Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/36452
The power of colour on content: Associations, evoked by simple and complex pictures
Type of publication
Straipsnis konferencijos medžiagoje Web of Science duomenų bazėje / Article in conference proceedings in Web of Science database (P1a1)
Author(s)
| Author | Affiliation |
|---|---|
Title
The power of colour on content: Associations, evoked by simple and complex pictures
Publisher (trusted)
Elsevier Science |
Date Issued
| Date |
|---|
2013 |
Extent
p. 1397-1402
Is part of
Procedia - social and behavioral sciences. The 3rd world conference on psychology counseling and guidance, WCPCG-2012. Amsterdam : Elsevier B.V, 2013, vol. 84.
Field of Science
Abstract (en)
A study has been conducted in order to evaluate the impact of colour on associations evoked by different types of images. Simple pictures (plain colours) were compared to complex pictures (photos). Results revealed that red and blue colours evoked different associations and this difference remained despite the effects of other image elements.
Type of document
type::text::conference output::conference proceedings::conference paper
ISSN (of the container)
1877-0428
eLABa
3192054
Coverage Spatial
Nyderlandai / Netherlands (NL)
Language
Anglų / English (en)
Bibliographic Details
17