Современные тенденции в маркетинге и его применение

Abstract

The research analysis tendencies in marketing planning; marketing control concepts; virus r carriers, and practical models of enterprise marketing. The analysis starts with marketing planning characters related to the four groups of enterprise directed to production and sale, consumers and business competitors. Further go the issue of marketing and the analysis of basic marketing control concepts, followed by the examination of wire rmanifestation forms and modes, with the emphasis on differences in applying classical and virus characters. The research ends up with conclusions and some recommendations emphasising enterprise directed to consumers and business competitors, and the diversity of tendencies in marketing control recommendations wire marketing principles are backed up for efficient impact to consumer growth.