Opportunities and development of implementation of multiple statistical methods in marketing

Abstract

Marketing success depends on how accurately the market was analysed and manage to focus their efforts. In order to understand the consumer and be able to assess the target market, capturing of the market strategy towards which will be directed, you need to know what influence the some kind of consumer‘s behaviour. Well done research of the market is the basis for successful marketing. The abundance of firms that conduct market research shows the importance of these studies. Modern statistical analysis program provides multiple methods of statistical chance. By help of statistical programs the company can carry out the qualified market research without employment of special investigators. This article examines the implementation in marketing opportunities and development of multilevel statistical methods.