Trust of Lithuanian companies in the post-recession period

Abstract

The recession leads the changes of the market. These changes impact not only on sales and profit, but also on consumer behavior and his trust, expressing his attitudes towards business. First of all, trusts is strongly influenced by economic factors, and then sharpen by the communication methods of companies. Therefore, in the post-recession period, the consumers tend to be more critical by observing the business activities, which leads to corporate profits. The best experience of world allows us to identify leaders and outsiders of the trust. The strongest position of trust has the technology sector, while the financial services experienced the dramatic decrease in the consumers trust in the past few years. The trust business surveys showed that business, which is lack of consumer confidence, forced to ask themselves the question – how to behave, that trust could be returned to the previous value. That is the main question of this article, applying for the companies in Lithuania.