Moterų pirkėjų tipai ir jų sprendimo priėmimo procesas

Abstract

This paper presents the author view of women’s place in todays‘marketing, which can be characterized by rapid growth of global markets, changing consumption culture, increased involvement of women in society and the family. Marketing professionals have the one major task -to understand, adapt and develop user and its behavior. On the other hand it is necessary to evaluate the changes associated with recent consumer - women's and men are changing roles. Unfortunately, women oriented marketing is often limited role in marketing the image of women in advertising, purchasing and emotional trials. This article aims to compare types of buyers with the theories of women's image in advertising and consumer behavior in the presentation. As this is closely linked to women's buying decisions. In this work distances itself from the activities of women in marketing and the role of women in business consideration. Key words: The image of women in advertising, women's behavior, the perception of women-oriented marketing.