Innovations and Entrepreneurship in the Context of Sustainable Development

Abstract

The article considers the prerequisites of the influence of innovations on entrepreneurial activity in the context of sustainable development. The problem of innovation in relation to entrepreneurial activity was analyzed according to the following point of views: how to replace the obsolete with a new one; a creative process of developing new products and technologies as well as strategies’ development; the limitations of traditional form transformation to the smart form development of business organization. The context of sustainable development is expected as an instrument of responsible social behavior and action that ensures the link between investment and the development of a more efficient economy, rational using and preserving natural resources for future generations.