UAB "Utenos šilumos tinklai" verslo strateginė analizė

Abstract

The heating sector plays one of the most significant roles in all the aspects – economical, social and environment protectional. Heating sector has to ensure a continuous heat production and consumption, reliability on environment protection point of view, and it has to go with the social and economical rise. Lithuania, having restored the independence, has inherited developed but not functional central heating supply economy which has been absolutely not accommodate to function on the market conditions. Until the year of 1997 there was only one monopolistic enterprise – joint-stock company – “Lietuvos energija”, and its structure possessed the heat supply companies. In order to reduce the probability of the break-downs and to increase the reliability of heat supply, great investments have been needed for the modernization of heat supply and for the implementation of the more progressive and more effective technologies. Thus, another heating sector de-centralization stage has been started while splitting the monopolistic JSC “Lietuvos energija” and handing over the centralized heating supply companies to the local government, those have been looking for the possibilities to re-establish the central heating supply economical-financial situation, reduce the heating price growth. Employing the practice of the developed European countries and improving the legal basis, the stability of the heat supply sector has been achieved, however, the method of the central heat supply is still not well enough effective because of various economical, technical and social factors. It is necessary to ensure the further modern development of the central heating supply, having combined them with another means of heating supply, to improve and modernize the supply systems. Therefore, there rises a problem how to expand and develop the central heating supply business. Theme of the project – the strategic trade analysis of the JSC „Utenos šilumos tinklai“. Object of the project - JSC „Utenos šilumos tinklai“ trade development. Goal of the project – to analyse the executive business of the JSC „Utenos šilumos tinklai“ and to find out the factors to improve the trade. Tasks of the project: to analyse the strategic trade managment essence and to choose the theorical method to detect the project problem; to analyse the macro-environment factors influencing the JSC „Utenos šilumos tinklai“ business; to analyse the micro-environment factors influencing the JSC „Utenos šilumos tinklai“ business; to estimate the inner factors of the trade development of the JSC „Utenos šilumos tinklai“ to perform the SSGG analysis and to determine the main trade development tasks; to prepare the project proposals of JSC „Utenos šilumos tinklai“ to obtain the European Community support.