Kaimo turizmo sodybos „Pas Juozą“ strateginės verslo problemos
Staškevičius, Juozapas Audvidas | Darbo gynimo komisijos pirmininkas / Thesis Defence Board Chairman |
Kaziliūnas, Adolfas | Darbo gynimo komisijos narys / Thesis Defence Board Member |
Puškorius, Stasys | Darbo gynimo komisijos narys / Thesis Defence Board Member |
Lakis, Juozas | Darbo gynimo komisijos narys / Thesis Defence Board Member |
Arimavičiūtė, Malvina | Recenzentas / Rewiewer |
The topic of master‘s degree final paper is strategic business problems of a rural tourism Homestead „Pas Juoza“. An aim of the final paper is to evaluate applicable business of rural Homestead „Pas Juoza“ and to clarify unused factors for its improvement. To carry out the Purpose in view a descriptive-analytic, comparative analysis method has been chosen, as well questioning. The research covers factors of macroenvironment that influence the rural business „Pas Juoza”. Microenvironment factors that influence business development of the selected homestead are being analyzed. Business development inner factors of the rural homestead „Pas Juoza“ are being analyzed. On completion of analysis of external and internal influence of the Factors on the selected rural homestead “Pas Juoza” SWOT analysis is being implemented. Strong and weak features, that show up while analyzing the competitors and inner factors, are being distinguished. Opportunities and treats that arise in the procedure of the analysis of external environment and competitors are being evaluated. After comparison of weak and strong features, opportunities and threats, priority strategy business problems for rural homestead “Pas Juoza” and correspondent priority tasks are being distinguished. For successful implementation of business tasks of rural homestead “Pas Juoza” an investment problem of the European Union may be used. Preliminary project offers for a rural homestead “Pas Juoza” to obtain the support of the European Union are provided in the research. 1.341.485 Lt without VAT is planned to be invested (including VAT 1.582.960). Support resources of structural funds of the European Union amount to 670.746 Lt, a bank credit amounts to 1.300.000 Lt, private resources amount to 79.360Lt. This research covers business problems of the rural homestead “Pas Juoza” and the factors for its improvement. There is great expectancy to successfully enter the market and to interest the consumers by distinctiveness.