Reimeris, Ramojus

The purpose of this article is twofold. Firstly to analyse and to describe the phenomenon of creative society and to propose the features, distinguishing it from the predecessors – information society and knowledge society. Secondly to reveal the relation of creative society with creative economy and regional specialization. Research is based on the analysis of the relevant literature. The findings reveal that creative society is an extension to information society and knowledge society, but with the different set of main features. Creative society is foundation of the creative economy embedded to the place where it exists. It is organized in non-hierarchical form and opts for the exclusivity, with individual approach to the creation and specific roots in the education. By its nature the creative society is very place-specific and specialized by education and enabled by technology, constantly exploiting its specialization for the innovation activities and economic benefits. This research paper might be a valuable source of information for studying the development of creativity, society in general and creative economy. The further research and practical application could be used to develop indictors of creative society and apply them to study different regions with different specializations.

This research is important in the aspect that knowledge and creative society organisation is the manufacturer more of the knowledge than products and that’s why intellectual capital is the main competitive factor. Successful management of intellectual capital can provide new sales channels, unique products and motivating organisational culture. The research of Intellectual capital impact for the orgnaisation is increasing. The deeper understanding and better management of intellectual capital defines very important yet little researched field of management theory and practice. This work addresses the problematic by researching the concept of the intellectual capital and its elements, the positive effects for the organisation and state, evaluation tendencies and models. The object is concept of intellectual capital. The aim to solve the problem is to analyse the concept of intellectual capital in the context of the latest research. In order to reach the target these tasks were brought forward 1) to research the concept of the intelecutal capital; 2) to analyse the elements of intellecutal capital content 3) to exclude the benefits of intellectual capital for the organisation; 4) to analyse the problems of intellectual capital evaluation; 5) to exclude the possible opportunities for the development of intellecutal capital. Various methods were used: analysis and synthesis, comparative analysis, deduction and generalisation. The methodology of the research was comparative analysis of Lithuanian and foreign scientific literature, synthesis and generalisation while using the deduction method. [...]