Kūrybinės paveldo vietokūros vaidmuo stiprinant Vilniaus miesto prekės ženklą/The role of creative heritage placemaking in strengthening the Vilnius city brand

Abstract

Vilnius is often regarded as one of Europe's oldest cultural cities, with outstanding architectural masterpieces and a fascinating history of city formation, largely influenced by multi-ethnic factors. Nowadays, it is important to talk about community initiatives to build creative partnerships that can help shape a city's brand.

The aim of the project is to explore the significance of creative heritage placemaking and its effective applicability on a broader scale in strengthening the brand of Vilnius city. The study draws on literature from foreign and Lithuanian authors. The methods chosen for the empirical research are: qualitative content analysis, expert interviews and quantitative survey research, which will analyse the relationship between the involvement of the local community (and beyond) in educational, self-expressive, and creative placemaking activities, which allow for a better understanding of the city and change the socio-physical aspects of the city, as well as for the development of the city's brand, both for the local community as well as for tourists from abroad.

The project deliverables: a research report and a scientific article, as well as an oral presentation at a student conference organised by the Council and a summary of the presentation.