Behave sustainably: psychological mechanisms for environmentally friendly behaviour

Abstract

The aim of the project is to uncover the psychological mechanisms underlying the formation and promotion of environmentally friendly behaviour. The first phase of the study will involve a representative population-based household survey to assess individuals' perceptions of human-induced climate change, the prevalence of environmentally friendly behaviour, and to identify the most relevant psychological determinants of environmental sustainability. Based on the findings, an intervention to promote environmental sustainability for students in grades 9-10 will be developed and its short- and long-term effectiveness measured. The developed environmental awareness-raising intervention will contribute to the development of environmentally friendly attitudes and resulting behaviour. The project will also develop recommendations for the development of environmental sustainability policy in Lithuania based on the research carried out. In order to increase the benefits for society, the dissemination of the project results in the scientific and academic as well as in the public sphere will be a major focus.