Solving privacy paradox: promoting high standards of data protection as a fundamental right and central factor of consumer trust in digital economy

Abstract

On 17 September 2018, the 2-year SolPriPa project, partly funded by the European Union, was launched in Lithuania by the State Data Protection Inspectorate (SDPI) and Mykolas Romeris University. SolPriPa (Solving the Privacy Paradox) is a project to promote high standards of personal data protection as a fundamental right and one of the key factors of consumer trust in the digital economy Objectives:To improve the institutional and organisational capacities of non-formal education of the project partners; to encourage organisations to improve the management of their business activities in the field of personal data protection; to raise public awareness of data protection issues and to foster intolerance to the abuse of personal data; to foster social solidarity and the citizenship of young people and to develop the civic competences they need for active and responsible participation in an ever-changing society. Activities. The SolPriPa project will provide training, the development of a range of training tools to improve the uptake of the training material, awareness-raising workshops and other activities for members of the different target groups, such as a competition for young people and the development of an app . Target groups:SMEs, start-ups, healthcare and media sectors, more vulnerable groups such as young people or older people.