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Strategic Marketing Analysis in Lithuanian local Authorities
Type of publication
Straipsnis nerecenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed foreign international conference proceedings (P2a)
Title
Strategic Marketing Analysis in Lithuanian local Authorities
Publisher (trusted)
Yalova University - Istambul University |
Date Issued
2009
Extent
p. 421-438
Is part of
International 7th Knowledge, Economy & Management Congress Proceedings, October 30-31, November 1, 2009. = Uluslar Arasi 7. Bilgi, Ekonomi Ve Yönetim Kongresi Bildiriler Kitabi. [Elektroninis išteklius] / Yalova University - Istambul University. Istambul : Ibrahim Güran Yumuşak, 2009. ISBN 9789944020350.
Field of Science
Abstract
A strategic marketing plan must be flexible and practical and yet serve as a guide to implementing programs, evaluating how these programs are doing, and making adjustments when necessary. A strategic marketing plan must reflect the thoughts, feelings, ideas, and wants of the developers and hold them along with organization purpose, mission, and regulations into an integrated document. The development of a plan requires much probing, discussion, and examination of the views of the leaders who are responsible for the plan's preparation. However, more often than not, the development of the plan is less complicated than is the implementation. Implementation in essence pulls a plan apart and diffuses it throughout an organization. Every unit within the organization which is involved must then accept the plan, agree to its direction and implement specific actions. In order to effectively and efficiently implement a plan, all individuals involved in its implementation must function as a whole or the plan is destined for failure.
Type of document
type::text::conference output::conference proceedings::conference paper
ISBN (of the container)
9789944020350
eLABa
2862051
Coverage Spatial
Turkija / Turkey (TR)
Language
Anglų / English (en)
Bibliographic Details
21