Public policies for ICT update in business: some key indicators for Spain in the European area

Abstract

whereas automation of interactions is moderated in micro-enterprises in the manufacture, building, retailing, and transportation sectors. Research limitations/implications—The paper offers a general overview of the use of ICT as social technologies in Spanish enterprises based on public reports. However, further research should be oriented to analyze more in deep the impact of public policies on ICT adoption and usage in business, by explaining their determining factors and comparing different clusters of counties and major regions of the world. Practical implications—The analysis reported point to the need of reinforcing the Spanish positioning in the ICT European sector in the long term. In this sense, future policy measures should be devoted to overcome barriers to more advanced ICT use in business, by fostering the generation of technological solutions adapted to different business models, increasing e-skills enhancing, and facilitating the access to financing sources. Originality/Value—This paper offers an alternative analysis of ICT deployment in the European and Spanish business sectors based on the discussion of how surrounding enterprises are driven to restructure the way which information is generated and shared inside and outside them, thus defining a new way of technology-mediated social transactions with clients, employees and external stakeholders.