Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/16343
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Напрями розвитку реклами в глобальних умовах
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Type of publication (old)
P1e
Author(s)
Soboliev, V. O. |
Sobolieva, M. V. |
Title
Напрями розвитку реклами в глобальних умовах
Other Title
Trends in the Development of Advertising under Global Conditions
Date Issued
2018
Is part of
International Security in the Frame of Modern Global Challenges: Collection of Scientific Works / Mykolas Romeris University, Kyiv National Economic University named after Vadym Hetman
Field of Science
Abstract
In global conditions, competition in the markets of goods and services is characterized by its instability and rigidity, the task of each enterprise is to create favorable conditions for existence and development. Compliance with the conditions of the modern global market and the needs of consumers are the most important in the activities of enterprises in any industry. Advertising, as a form of communication, is used to encourage or convince an audience (viewers, readers or listeners, and sometimes a certain group of people). With the advent of new technologies, new forms of advertising appear. This article contains a brief overview of Internet advertising. Internet marketing or online marketing is an advertising and marketing effort that uses the Internet and e-mail to stimulate direct sales through e-commerce, as well as potential customers from websites or emails. Online marketing and online advertising are commonly used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Type of document
type::text::journal::journal article::research article
ISBN
9789955199137
Language
Kita / Other
Access Rights
Atviroji prieiga / Open Access