Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/31702
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The need for and possibilities of marketing risk management
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Author(s)
Rutkauskas, Aleksandras Vytautas | Vilniaus Gedimino technikos universitetas |
Ginevičius, Adomas | Vilniaus Gedimino technikos universitetas |
Title
The need for and possibilities of marketing risk management
Date Issued
| Date Issued |
|---|
2010 |
Is part of
The 6th international scientific conference business and management 2010: selected papers. May 13-14, 2010. Vol. 1. Vilnius : Technika, 2010.
Description
MRU: + 1 kompaktinis diskas. VGT: + 1 kompaktinis diskas.
Field of Science
Abstract
The paper presents a comprehensive analysis of various risks involved in marketing activities and the effectiveness of marketing strategies under the conditions of uncertainty and risks. A scheme of risk management based on determination and use of costs effect in forming and managing risks’ portfolio, as well as the conditions of scheme realization based on the so-called adaptive distributions of possibilities’ probability are desirable. In this case the main parameters of distribution of possibilities’ probability are perceived as stochastic values used to increase the effectiveness of the methods of marketing under uncertainty conditions.
Is Referenced by
Type of document
type::text::conference output::conference proceedings::conference paper
ISSN (of the container)
2029-4441
eLABa
2991736
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Bibliographic Details
24