Fostering collective creativity through gamification

Collective creativity is a necessary quality in any innovative process which requires cooperation between groups or individuals. Gamification may be used as one of the possible methods for fostering collective creativity since it increases amusement of engagement/immersion into activities. The state of “flow” may be achieved during the participation in gamified experience and this leads to prolonged times while gathering the information about specific domain. This research serves as general review/viewpoint which seeks to examine collective creativity as a phenomenon and gamification as the tool for encouraging collective intelligence. Authors analyze scientific literature related to collective creativity, competitiveness in groups, computational creativity, computerised collaboration tools, engagement/immersion, flow, gamification, and, in some extent - game mechanics. Since this area of research is significantly new, it is important to determine main categories, according to which gamification may be applied in cooperative tasks.