The importance of responsible production and consumption to overcome the plastic paradox

Purpose – to reveal the importance of responsible production and consumption to overcome the plastic paradox. Design/methodology/approach – analysis and synthesis of scientific literature, comparative analysis of good practices in different countries. Findings – The business and society should take care not only for “today” but for “tomorrow” too. As a result, both business and society need to be encouraged or even forced to behave socially responsible more actively to contribute to overcoming plastic paradox in the world. The aspiration of socially responsible production and consumption is still increasing in Lithuania. Practical implications – it is necessary to learn the good practices of other countries in order to encourage the business and society to behave socially responsible in the processes of production and consumption and in this way to contribute to the overcoming the plastic paradox in the world. Originality/Value – the importance of responsible production and consumption is disclosed. Only actively acting responsible business and society can contribute to overcome the plastic paradox.