Do the Networks matter: the dynamic pattern

The approach of individual-in-community can link observed changes in the individual’s consumption and preferences to social capital formation or destruction. The community members constitute the local social network, and the networking indexes - social capital constituents - can be determined under the consumer market distortions. The present approach has been applied also to the modern kind of business – the Cloud computing. The main networking indexes can substantially modify the interdependent utilities balance in the virtual network at issue, so the interdependent utilities approach can quite simply define the efficiency of the production of global virtual networks. What exactly are the roles of networking indicators and the possibilities to predict the efficiency of local social networks of Lithuanian communities, what is the dynamic pattern in this instance? What are the market distortions and commercial relationship of cloud computing, can we determine the networking indexes? The paper “Do the networks matter: the dynamic pattern” is addressed to these questions. The present analysis clearly shows that the individual-in-community approach and interdependent utilities model are appropriate to analyse a socio-economic development of community, as the effectiveness of active public interventions as well. To the degree that the benefits of community members’ interaction are maximized, social capital will accumulate. In turn, as social capital rises, national development will be fostered and strengthened too. It was proved in present research too that modelling of the utilities balances in the virtual business networks can present correct recommendations. The efforts to raise the potential of connecting-links of virtual networks are due. The more detailed parameterisation of the model is at issue now. An early warning system of coming crises on the grounds of extended present model is on the future research agenda too.