Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/26783
Options
“Darom” 2008-2010: waste collection has never been so civic
Type of publication
Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)
Author(s)
Title
“Darom” 2008-2010: waste collection has never been so civic
Publisher (trusted)
Asociacion Internacional de Marketing Publico y No Lucrativo
Date Issued
| Date Issued |
|---|
2010 |
Extent
P. 203-213
Is part of
II Cogreso Internacional de Casos Docentes en Marketing Publico y No Lucrativo = II International Congress on teaching cases related to Public and Nonprofit Marketing. Leon, Covilhă, 13-17 Diciembre, 2010 / Edit. : José Luis Vázquez Burguete, Helena Maria Baptista Alves, Pablo Gutiérrez Rodriguez (coordinador). Leon : Asociacion Internacional de Marketing Publico y No Lucrativo, 2010. ISBN 9788461471461.
Field of Science
Abstract
In this paper we analyze a social action named “Darom” or “Let’s do it”. The aim of the action was to assemble as many people throughout the country (Lithuania) to collect as much of the illegally dumped garbage in public spaces as possible in a single day. The analysis here is based on an idea of a continuum between to radically opposite marketing theories. The case study is constructed around identifying main groups and types of participants and defining their motivation for participation. By this we attempt to find main reasons for the unprecedented success of “Darom”.
Type of document
type::text::conference output::conference proceedings::conference paper
ISBN (of the container)
9788461471461
eLABa
2963013
Coverage Spatial
Ispanija / Spain (ES)
Language
Anglų / English (en)
Bibliographic Details
19
Date Reporting
2011