Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/25810
A study of customers migration to new trading area: case of Vilnius, Lithuania
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Author(s)
| Author(s) | ||
|---|---|---|
Sekliuckienė, Jurgita | Kauno technologijos universitetas | |
Vengrauskas, Petras Vytautas | Vilniaus universitetas | Kauno technologijos universitetas |
Title
A study of customers migration to new trading area: case of Vilnius, Lithuania
Publisher (trusted)
Slovak university of technology |
Date Issued
| Date Issued |
|---|
2007 |
Extent
p. 78-89
Is part of
Scientific papers = Vedecké Listy / Faculty of chemical and food technology Slovak university of technology in Bratislava Department of management. Bratislava : Samostatné oddelenie manažmentu FCHPT STU, 2007, Vol. III, no. 02 (06).
Field of Science
Keywords (lt)
Abstract (en)
On the basic of scientific studies about the agglomeration areas and geographical customers segmentation there were analyzed customers migration to new trading area. The analysis is based on a survey of consumers. The number of large retail institutions has grown up in Lithuania recently. The peculiarity of this process is that most of them are located in suburb areas, but chunk of them is located in central places of cities. In the new shopping center of Vilnius there are different types of retailers and plenty of service outlets. The research data show that this place is an attraction zone not only for population of the catchment area, but also for citizens of neighborhood territories and some Lithuanian countries.
Type of document
type::text::journal::journal article::research article
ISSN (of the container)
1336-815X
eLABa
2785403
Coverage Spatial
Slovakija / Slovakia (SK)
Language
Anglų / English (en)
Bibliographic Details
16