Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/17564
Benchmarking as a Tool for Managing Industrial Enterprises
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Type of publication (old)
S4
Author(s)
| Author |
|---|
Khadzhynova, Olena |
Title
Benchmarking as a Tool for Managing Industrial Enterprises
Date Issued
| Date |
|---|
2021 |
Is part of
Visuomenės saugumas ir viešoji tvarka (26). ISSN 2029-1701, 2021, T. 26
Field of Science
Abstract (en)
The theoretical bases of benchmarking are investigated in the article. Its main characteristics and components, as well as methods of application and types, in particular, internal, competitive, joint, process and strategic, are determined. A detailed analysis of each type and examples of practical application in the marketing activities of industrial enterprises, taking into account foreign experience. Emphasis is placed on the main problems of benchmarking in the marketing activities of domestic industrial enterprises and suggested ways to eliminate them.
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Access Rights
Atviroji prieiga / Open Access