Where AI Meets Captivating Storytelling: a Case Study of Invest Lithuania

Abstract

The widespread adoption of artificial intelligence (AI) has ignited transformative changes across diverse domains, including business and marketing. Consequently, this study immerses itself in the initiatives undertaken by Invest Lithuania, a nonprofit foreign direct investment development agency, which orchestrated an inventive marketing campaign through the synergy of account-based marketing (ABM), storytelling, and artificial intelligence (AI) techniques. The campaign’s overarching goal was to effectively engage target contacts and increase business opportunities in the game development sector. In this dynamic environment, innovative marketing approaches, like those explored in this study, can help build long-term relationships and promote sustainable business growth. The results showed that the potential is there.