Social innovations in the management of higher education: the case of Mykolas Romeris University

Abstract

Management methods, leadership, criteria of return, investment and marketing strategies taken from business management have become a common challenge for high education. Universities have become an integral part of national innovation system, and able to contribute significantly to the edge of the economic progress. Mykolas Romeris University is developing a new strategy to successful integration into the international area of higher education and scientific research development processes. This strategy is based on structural and social innovations. The article presents some of the aspects of management reforms carried out in MRU that are meant to improve university management processes, the quality of studies and services, and to increase the attractiveness of University for future students from Lithuania and abroad.