Innovation Strategies of Transnational Companies

Abstract

The article aims to consider transnational companies’ strategies in the high-tech sector of the economy for profit maximization. Transnational companies minimize costs via the transfer of research and development results to regional divisions. The comparison of the advantages and disadvantages of the transnational company’s basic strategies is outlined. Research and development effects through the location of branches of foreign enterprises, advanced technologies application, and the spread of new forms of management organization analyzed. The model of developing a strategy for transnational companies to promote innovative products on the market is considered. The ability of transnational companies to use a flexible mechanism of investment activity, and organizational methods in the global economic changes proposed. The role of the usage of artificial intelligence, digital technologies, and platforms by transnational companies has been determined. The key factors for achieving transnational companies’ technological leadership by using global production systems are well-grounded.