Daiktavardžio kaina vartojimas reklamos tekstuose
| Author(s) | |
|---|---|
Indriejaitienė, Brigita | Šiaulių universitetas |
Župerka, Kazimieras Romualdas | Šiaulių universitetas |
Mykolo Romerio universitetas |
| Date Issued |
|---|
2010 |
The notion of price is conceptualized variously in the Lithuanian advertisements: more than 200 different word-groups and larger contexts with the word kaina have been collected. The authors single out metonymical and metaphorical concepts of price. The majority of metaphors of the noun kaina are conventional; however, one creates more new, original (also called the creative) metaphors. The analysis of price conceptualization conducted by the authors is based upon the well known work of G. Lakoff and M. Johnson “Metaphors We Live by”. However, the classification of the conceptual metaphors is based upon the binary semantic classification of nouns: at first the names of objects and nonobjects (abstracts) were singled out; after that the names of objects were divided into animate objects and inanimate objects; the names of animate objects were by-turn divided into names of animals and plants etc. The personification of kaina as the metaphors PRICE IS A PERSON is the most typical and the concept PRICE IS A PLANT is very rare. The variety of names of inanimate objects, the feature of which are attributed to price, is quite wide and is complicatedly described.