Misiūnaitė, Vilma

Human resources as the basic element of economy development and busyness expansion in Lithuania are becoming more and more significant in the modern knowledge economy because of intensive global competition and fast technological changes. Seeking to compete in this environment successfully, it must be used available knowledge and created new knowledge in Lithuania. This article presents the efforts of Lithuanian municipalities to make the first step improving their inner activities and communication with society. It cannot be known from information technologies as they have necessary features for depolarization of government subjects and society‘s members. The important maintenance of achieving municipalities‘ goals become the EU structural support that gives financial base to begin the revolution era in the Lithuanian managerial level, which is the least open to innovation.

Opportunities created by the synergy effect are analyzed and implemented in large international enterprises widely, that act successfully as they manage synergy processes in the organization. Synergy effect can be even more crucial for the small and medium sized enterprises than for the large subjects that act in the international market. Small and medium sized enterprises dominate in Lithuania. It is the reason why little attention is paid to the synergy effect. Information communication technologies are working in everyday humans‘ individual and working life, organizations are becoming as a huge network more and more but the importance of active social processes in organization do not decrease that is why it is necessary to coordinate employees’ demand for positive microclimate in organization and optimal use of ICT. As these processes are coordinated it is possible to move to the next stage – namely, to use microclimate and ICT synergy for generating benefit. This article analyzes circumstances that are necessary to ensure the synergy of ICT and positive organization microclimate.

Every entrepreneur, even of non-profit organization, strives for holding out in the market. It becomes even more urgent under the existing condition of crisis. It makes entreprneurs think about new strategy that helps to gain higher profit. One way which includes lower costs and a superior product or service is e-marketing. This paper includes the research of e-marketing efficiency in academic e-journals publishing. A substantial investment must be well-considered to ensure that the correct amount of money is invested and it is used effectively. Results have shown that e-marketing must become long term goal which gives additional value for company development. However, e-marketing is a great challenge for Lithuanian academic e-journals which are lacking for knowledge and experience.

Increasingly modern world of IT and web development in the fast have a strong impact on the economy even on its small players. Some IT are not just modern tools - they create a new way of organizing business activities. The paper aims to analyze advantages and disadvantages of the Wiki and how it iš adapted creating the Wiki economics. In this paper there iš also analysis of the Wiki as a method to improve competitive environment of small and medium-sized enterprises (SME) and enabling to better and more effectively optimize the quality of communication between staff and business partners. It is important to pay attention to (SME) as many of them do not survive in the market though they are considered to play significant role in the economy. It makes arise the essential issue - how to support SME to develop successfully especially at the moment of the economic crisis.