Karazijienė, Žaneta

Gamybos procesas daugeliui vis dar asocijuojasi su intensyviais darbo grafikais, pamaininiu darbu ir griežtomis taisyklėmis. Tačiau kyla klausimas – kaip tokioje aplinkoje jaučiasi jauniausia darbo rinkos karta? Ar Z kartos (gimusios po 1995 m.) atstovams gamybos įmonės yra patraukli darbo vieta?

Research background: Today, innovation is becoming not only a source of competitive advantage for agriculture but also a crucial prerequisite for survival. Most of the innovations mentioned in the literature focus on the production of agricultural products but it is also necessary to apply innovations aimed at the storage and maintenance of the products already produced. Agricultural innovativeness is of comprehensive benefit to the state, and it is therefore important to assess the degree of innovativeness of Lithuanian small and medium-sized agricultural enterprises and the factors that promote it. Purpose of the article: The main aim of this paper is to assess the factors influencing the innovativeness of Lithuanian agriculture. Methods: To fulfill the aim of the paper, the methods of comparative analysis of scientific literature, questionnaire survey (quantitative research), descriptive statistics, correlation, and factor analysis were used. Findings & Value added: The results of the study showed that both the environmental and economic aspects of innovation are important for small and medium farmers. Only some of the innovations identified in the theoretical part do not have any interest among farmers at all (e.g., the current relevance of participation in block systems). Most organizational innovations also receive minimal interest. Young farmers were found to be less likely to innovate and more constrained by various barriers to innovation.

Z kartos darbuotojų motyvacija UAB „CIE LT Forge“ – veiksnys, stiprinantis veiklos efektyvumą ir stabilumą. UAB „CIE LT Forge“ atliktas tyrimas atskleidė, kad Z kartos darbuotojų motyvacija ir įsitraukimas tiesiogiai veikia įmonės veiklos rezultatus, produktyvumą ir procesų stabilumą. Šios įžvalgos yra ypač svarbios Sūduvos regiono gamybos sektoriui, kuriame kvalifikuotos darbo jėgos pasiūla yra ribota, o konkurencija dėl jaunų specialistų – intensyvi.

The development and digitalization of retail trade have resulted in increased competition and the erasure of geographical boundaries. The COVID-19 pandemic has further changed customer behavior, giving rise to new competitors, particularly from the Asian market. These new fashion brands not only offer attractive prices and acceptable quality, but also constantly update their collections in online shops, offer various promotions, discounts, and excellent customer service, which pique buyers' interest and encourage them to try their clothes. The objective of this paper is to analyze modern customer service solutions in the fashion industry in Lithuania with the aim of enhancing customer satisfaction in Zara stores. To assess the situation in Zara stores in Lithuania, a quantitative research method utilizing a questionnaire was employed to gather data from 109 respondents. The analysis and discussion of the survey data from Zara store customers revealed the main customer service issues, including moderate satisfaction with the product range and quality, low satisfaction with Zara's" pricing strategies, loyalty programs, and online store. While respondents expressed satisfaction with the physical store environment, they were dissatisfied with the lack of rest-waiting areas in shopping halls. There is a high demand for modern customer service solutions in both digital and physical environments.

In recent years, as the need for economic prosperity and social security has grown in countries, social business has become an increasingly important tool for bridging the gap between government, business and society, providing opportunities to efficiently meet social needs and address societal challenges (Gineitienė & Žiogelytė, 2010, Simanavičius et al., 2021). The greatest potential for social business is in the case of economic entities engaged in economic-commercial activities that are involved in charity, aid or social responsibility initiatives, as they invest part of their profits in social causes, but in a different form (Jakubavičius, Leichteris & Stumbrytė, 2016). According to Bartkutė & Skeriuvienė (2022), Lithuania is currently facing several social challenges. One of the main problems is related to migration and refugees. The influx of refugees and migrants has strained the country's resources and infrastructure, creating a need for innovative solutions to integrate these people into society. Democracy, human rights and gender equality are also concerns. As the country works towards a more inclusive and equal society, partnerships between social enterprises, universities and the public sector are needed to ensure equal opportunities for all members of society. Another pressing issue is environmental change and environmental, social and economic sustainability. Lithuania faces challenges related to pollution, deforestation and climate change, and business needs to develop sustainable environments and technologies to address these issues (Bartkutė & Skeriuvienė, 2022). Each of these challenges requires a combination of business opportunities, societal needs and the knowledge of members of the university community. This requires the development of a collaborative model that responds to the needs of social service users. For example, in the case of migrants and refugees, businesses could focus on providing language training, skills training and cultural integration programmes developed by university communities. In addressing issues of environmental sustainability, there are opportunities for businesses to develop renewable energy sources, green products and waste management solutions in consultation with scientists from different disciplines. Finally, in the pursuit of democracy, human rights and gender equality, businesses could focus on diversity and inclusion in the workplace, promoting human rights and supporting marginalised communities (Pušinaitė, Pučėtaitė & Novelskaitė, 2019). Social business could ensure diversity by providing internships for students of different nationalities, which would bring about a change in the internal culture of the company. Social entrepreneurship requires entrepreneurial, economic and financial competences, which allow not only to effectively manage the finances of a social enterprise, but also to choose an appropriate organisational structure, sources of funding, etc. (Borzaga et al., 2021, Bartkutė & Skeriuvienė, 2022). This ambition requires social entrepreneurs not only to have competences in the provision of social services, but also relevant knowledge in marketing, product or service design and economics.This knowledge is often lacking, as social enterprises are often founded by individuals who have gained experience in the NGO sector rather than in the business sector. The impact of Lithuanian NGOs in addressing social problems is currently minimal due to lack of funding and volatility, and they only get involved when the problem has escalated. In addition, Lithuanian NGOs do not show a willingness to cooperate and centralise the provision of social services. The potential of this sector to become social entrepreneurs would be enhanced by strengthening the entrepreneurial skills of NGOs through the involvement of members of university communities. social needs and addressing societal problems (Simanavičius et al., 2021). Therefore, addressing these challenges through social business and this model of partnership between business, society and the university would have the potential to have a positive impact on Lithuanian society and economy.

This study focuses on evaluation the role of logistics and transport industry on the economic growth of EU-27 during the COVID-19 pandemic. The evaluation found a positive correlation between government spending to transport infrastructure, employment level, and freight transportation by road, railway and economic growth. Regression analyses showed that in 2019 the impact of logistics industry and economic growth of EU-27 countries insignificant, and in 2020 – statistically significant between public expenditure, employment rate in EU-27 economies. This study also found that some variables, such as the length of rail freight and transportation by air did not have a significant impact on economic growth of EU-27 during pandemics.