Research of online marketing techniques in order to promote local bar/club businesses

Research limitations/implications – Research was conducted using questioner in Lithuanian language, therefore only those who spoke Lithuanian, could participate in the survey. The research was conducted online, therefore those who have no Internet access, could not participate in the survey. Practical implications – The research represents the position of young generation, which is active in online social networks, on bars and clubs. As this segment is generally the main target group for bars and clubs worldwide, insights of this research can be applied by any marketers around the world. Originality/Value – The research is a fusion between trending topics like social marketing, hashtags and social media, and qualitative approach on problem analysis. At this point most of the research is focused on the potential that social networks. In this paper a merged and joined approached on the impact of social networking as a set of marketing channels was taken and applied in the field of development of the bars and clubs.