Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/37340
Economic evaluation of new product creation and launching: the case of unstable rowing simulator
Type of publication
Straipsnis Scopus duomenų bazėje / Article in Scopus database (S1b)
Author(s)
Title
Economic evaluation of new product creation and launching: the case of unstable rowing simulator
Publisher (trusted)
Mediterranean Center of Social and Educational Research |
Date Issued
| Date |
|---|
2014 |
Extent
p. 1741-1745
Is part of
Mediterranean journal of social sciences. Rome : MCSER Publishing, 2014, vol. 5, no. 27, (December).
Field of Science
Abstract (en)
The article aims at the economic evaluation of launching a completely new product – an unstable rowing simulator. The analysis of the scientific literature has revealed that creation and launching of new products consists of 8 stages – from generation of ideas to launching. Since for the economic evaluation of the unstable rowing simulator there were no opportunities to apply the formalized methods, the method of expert evaluation was engaged. The results of the expert evaluation have revealed that the unstable rowing simulator is useful for personal health. It improves balance, coordination and suits fitness clubs. Simulator’s market price should fall into the interval from 2001 to 3000 Litas.
Is Referenced by
Type of document
type::text::journal::journal article::research article
ISSN (of the container)
2039-9340
eLABa
3307850
Coverage Spatial
Italija / Italy (IT)
Language
Anglų / English (en)
Bibliographic Details
8