Qualitative approach to business study: how e-business is perceived by youth studying in Lithuania?

Abstract

Purpose – to present how e-business is perceived by youth studying in Lithuania. Design/methodology/approach – literature review and empirical qualitative study. This is a part of research presented at STICS 20143 conference. Findings – Most companies and organizations are switching from traditional to e-business. E-business can cause advantages or disadvantages. The main advantages of e-business – it brings a lot of profit and does not need a lot of investments; increases business efficiency. The main disadvantages – hard to ensure security; e-business can cause employee dissatisfaction; low customer satisfaction caused by a large amount of advertising, higher customer expectations, changing customer behavior. Theoretical aspects were compared with findings of interviews. Research limitations/implications – quantitative study is based on small number of respondents. Deeper insights are made into particular case, though for widely generalized results a quantitative study would be necessary. Practical implications – understanding youth’s view on e-business might help to drive e-business performance to more effective way by adjusting activities to growing market potential. Originality/Value – perception of youth studying in Lithuania is presented.