Improvement of the Methodology for Integrated Assessment of Enterprise Investment Attractiveness

Abstract

The article presents an improved methodology for integrated assessment of investment attractiveness (IA) of an enterprise. The main scientific approaches and methods for assessing enterprise IA are considered. The accumulated experience of researchers in the field of assessing enterprise IA is integrated and an improved mathematical model for assessing enterprise IA is proposed. The aim of the study is to improve the methodological approach to assessing enterprise IA. This can be achieved by combining internal quantitative and qualitative indicators of activity of an enterprise and the indicators of attractiveness of the sector and region in which it operates into a single integrated assessment model. Results of the research: It is found that the available models and methods for assessing enterprise IA are limited to using either qualitative indicators or quantitative ones. Moreover, the territory (region) and sector in which an enterprise operates have a direct influence on attractiveness of the enterprise. Assessment of attractiveness of the sector and region is carried out by means of individual methods and models. Within the framework of the study there revealed the absence of a single mathematical model that would take into account all the factors that influence enterprise attractiveness. The fact that numerically presented information is easier to perceive determined the construction of an improved mathematical model for assessing enterprise IA.