Use this url to cite publication: https://cris.mruni.eu/cris/handle/007/16364
Корпоративні системи маркетингової інформації у забезпеченні безпеки міжнародного бізнесу
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Type of publication (old)
P1e
Author(s)
Tsygankova, T. M. |
Title
Корпоративні системи маркетингової інформації у забезпеченні безпеки міжнародного бізнесу
Other Title
Corporative Systems of Marketing Information in Ensuring International Business Security
Date Issued
2018
Is part of
International Security in the Frame of Modern Global Challenges: Collection of Scientific Works / Mykolas Romeris University, Kyiv National Economic University named after Vadym Hetman
Field of Science
Abstract
The appropriate structure of the marketing information system in international business is proposed. A comparison of key elements of the company’s marketing information system - monitoring, marketing research and competitive intelligence has been made. The features of the use of marketing information systems of TNCs and small and medium enterprises are described. The essence of the key methodological and organizational problems of the formation of marketing information systems in international business has been identified and disclosed.
Type of document
type::text::journal::journal article::research article
ISBN
9789955199137
Language
Kita / Other
Access Rights
Atviroji prieiga / Open Access
File(s)