Entrepreneurs’ Perception of Outcomes from Intellectual Capital Investments

Abstract

Investments into intellectual capital, e.g. advertising and R&D expenditures, staff training and software, positively affect company’s value. The goal of the current research is to evaluate the perceived importance of the expected results from the intellectual capital investments by Latvian entrepreneurs, and reveal the difference in perceptions caused by the differences in companies’ profiles. For research purposes representatives of different Latvian companies were surveyed, using the developed questionnaire. Respondents’ answers were evaluated within the respondents’ groups, based on the profile criteria, such as company’s age, size, financial performance, location and business sector. Data processing was completed in SPSS environment, using analysis of frequencies, ranking and independent samples T-test.