Atsakomybė už klaidinančios reklamos naudojimą pagal Konkurencijos teisę

Abstract

The author of the master’s final paper analyses conditions of liability for use of misleading advertising under law on competition and concept of misleading advertising. The author of the master’s final paper analyses legislation of the Republic of Lithuania and of the European Union regulating misleading advertising and liability for use of misleading advertising under law on competition. The author of this master’s final paper analysis the problem of implementation enactments regulating misleading advertising and liability for use of misleading advertising appealing to the European Justice Court, national courts and the Republic of Lithuania Council on Competition practice regarding conception of misleading advertising and liability for use of misleading advertising. Based on theoretical and practical considerations and the research on the liability conditions for use of misleading advertising the author establishes three main qualificatory criteria of misleading advertising (the accuracy, comprehensiveness and the presentation) and application of criteria evaluating liability conditions for use of misleading advertising under competition law. The basic definitions of this master’s final paper are: misleading advertising, unfair competition.