Išorinė komunikacija visuomenės sveikatos sistemoje

Abstract

OUTWARD COMMUNICATION IN PUBLIC HEALTH Challenge- to analize, how outward communication appears in public health system. Health communication encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health. Public health is the art and science of safeguarding and improving community health through organized community effort involving prevention of disease, control of communicable disease, application of sanitary measures, health education and monitoring of environmental hazards. Public health successes often lie in what doesn‘t happen than what does. Communication helps to make public health visible in large and small ways- using technology, web, creating partnerships, also to be effective communicators we have to develop strong messages for our public. We have to specify, what we want from our audience. Our biggest challenge- not only make public helth visible, but also to bedieve, show our audience how public health or prevention saved an individual life. Keywords: outward communication, public health, health literacy, health education, health promotion.